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Exclusive: Tarun Mansukhani Reveals What Shocked Him Most About The Kapoor Family_我的网站
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US-based premium activewear and lifestyle brand Alo stepped up its expansion in China on Wednesday, launching an exclusive flagship store on Tmall while preparing brick-and-mortar stores in cities including Beijing and Shanghai, adding to a growing number of US consumer brands entering or expanding in the Chinese market.
With Chinese actress Zhao Lusi featured on its homepage, Alo's Tmall flagship store marks its first official sales channel in China and its only official e-commerce channel on the Chinese mainland, giving consumers direct access without relying on overseas agents or cross-border purchases.
Sales on its Tmall store topped 10 million yuan ($1.4 million) within one minute after final payments for preorders opened at 12:30 am, setting a new opening-day sales record for a new brand in Tmall's sports and outdoor category, the Securities Daily reported.
Industry observers attributed Alo's growing appeal in China to the rise of yoga and Pilates, as well as its blend of performance wear and everyday fashion, which resonates with younger consumers and lends itself to social-media-driven lifestyle marketing.
Industry data showed that China's yoga apparel market is projected to reach $2.65 billion in 2026, suggesting significant growth potential despite intensifying competition from established players such as Canada's Lululemon.
Alo is not an isolated case. A growing number of US consumer brands are entering China or deepening their presence, from opening their first stores to expanding retail networks and testing new formats, highlighting the enduring appeal of China's vast market, increasingly sophisticated consumers, and diverse consumption scenarios.
US fast-food chain Five Guys has also expanded its footprint in China, recently entering Beijing with two stores opening simultaneously at Chaoyang Joy City and Xidan Joy City. The launches drew long queues, with waits exceeding two hours during the lunch rush and scalpers reportedly charging up to 100 yuan to hold spots in line, according to media reports.
Five Guys is far from cheap, with a regular burger priced at 70 yuan and even a small order of fries at 32 yuan. But its 16 customizable toppings offer novelty and choice, helping attract Chinese consumers despite the premium pricing.
Meanwhile, Walmart, which has operated in China for 30 years, reflects the continued commitment of long-established multinationals to the Chinese market.
Walmart has recently opened 20 new community stores in Shenzhen, expanding its presence through a format designed to serve everyday needs in neighborhoods. The company told the Global Times that the format is now expanding beyond Shenzhen, with the first stores in Suzhou and Guangzhou set to open in the second half of the year.
At Walmart China's 30th anniversary event on Wednesday, Walmart China President and CEO Zhu Xiaojing said that the retailer has built an integrated omnichannel network spanning hypermarkets, community stores, Sam's Clubs, front warehouses and distribution centers, with online sales accounting for more than half of its China sales last year.
"We remain confident in the Chinese market and will continue to increase our strategic investment in China," Zhu said, adding that Walmart will further expand its omnichannel presence, deepen community engagement and work with suppliers to strengthen differentiated product offerings, according to The Paper.
The latest corporate moves are also reflected in broader investment data. Actual US investment in China rose 24.5 percent year-on-year in the first four months of 2026, according to China's Ministry of Commerce. More than 3,000 foreign-invested companies increased their investment in China during the period.
Meanwhile, a 2026 survey by the US-China Business Council found that 95 percent of US companies regarded their China operations as important to remaining globally competitive, underscoring China's continued role in their global business strategies.
Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, told the Global Times that at a time of sluggish global growth, China offers multinational companies a relatively stable source of revenue, while its mature supply chains, logistics networks and large consumer base allow brands to respond quickly to changing demand.
Wang said that the appeal of the Chinese market has also moved beyond sheer population size. Foreign brands are increasingly drawn to opportunities created by more segmented consumption across different city tiers, age groups and lifestyle categories. China's highly developed digital retail ecosystem, including social-commerce marketing, instant retail and integrated online-offline channels, also gives companies a testing ground for new products and business models.
Despite uncertainties in China-US economic ties, Wang said that companies ultimately make investment decisions based on market demand, growth prospects and competitiveness. For many global consumer brands, pulling back from China would mean giving up a vast customer base and leaving more room for competitors.
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B | Tarun Mansukhani recently brought the Kapoor family together in Dining with the Kapoors, a Netflix documentary that offers a glimpse into the lives of one of India's biggest film families. The Dostana and Housefull 5 director served as creative producer on the show, which was created by Armaan Jain. In an exclusive conversation with Filmfare, he talks about how the private family welcomed the cameras into their home. He opens up about the emotional visit to Raj Kapoor's Deonar Cottage and reflects on the different worlds of stardom he has experienced, from working with Shah Rukh Khan, the Bachchans and now, the Kapoors. Excerpts: How did you come on board for Dining with the Kapoors? Armaan and I have known each other for a while. He was supposed to assist me when I was trying to make Dostana 2. The film didn't happen, but we kept in touch. About four years ago, he approached me with the idea that he wanted to do something with his family and food. Back then, I didn't know the family as intimately as I do now to realise how important food was to them. We kept brainstorming over random ideas until Armaan said that he wanted to have one lunch with all the family members coming together and the camera shooting them. My first reaction was, 'Good luck with that,' because I knew the family was very private. They don't like cameras coming into their personal spaces. Even Ranbir and Alia had a very intimate wedding. I wondered how Armaan intends to pull it off, but we decided to give it a shot. That's when the process of speaking to all the family members began. I sometimes accidentally call them actors, but eventually, you realise they are just Armaan's family. They all agreed without hesitation. Was it a logistical challenge deciding who would be present for the shoot? I don't think there was any Kapoor family member who didn't want to be a part of it. In a family that has always done this as a ritual, there was no thought of excluding anyone or avoiding certain members. The challenge was about dates. We asked everyone to give us 10 options and mixed and matched until we found one date that worked for all. After we got the family together, it was then about capturing the moments between them. It has come out well. After a point, they let go of the fact that the cameras were recording them. What was your most surprising discovery about the Kapoor family? I had a perception of what the Kapoor family would be like behind closed doors, and it was completely shattered. You often see them as big actors and stars but in reality, they are just a normal family. Reema Jain feels like multiple aunts of mine and Dabbu uncle (Randhir Kapoor) was like my uncles with his sarcastic remarks. How they interact with each other is how we are with our cousins. What shocked me the most was the normalcy within the family. Nobody was a big star at the table. Everything was just about being together and wasn't anything to do with the film industry. How was the mood during the shoot? It was a bit odd at first with the paparazzi waiting for you, making it feel professional. But you look around and realise it's all family. You are meeting, greeting and talking and suddenly you realise there is a camera. So it stops you in that moment from being yourself. But slowly, you start to go back into being who you are. When Ranbir and others went into the kitchen, that wasn't scripted. Armaan was arranging everything on his own and the family just decided to help. Navya and Shaira were plating, somebody else was putting tadka somewhere or buttering naans. Everything was just moving. They are like a big mad unit together. With the changing definition of stardom, how would you define a star now? Everyone is trying to figure it out. Earlier there were clear markers of stardom such as fan frenzy, brand deals or box office hits. Today, with the way the world has changed, our perception of stardom is gone. There is no metric that has popped up for us to reevaluate. Today, everyone is a star and yet no one will ever be Mr. Bachchan, SRK or Salman Khan. I don't think we will ever see that kind of fan frenzy but there will be a redefinition of stardom. Then there will be a lot of other stars. If you could create a Dining with the Kapoors style show again with another film family, who would you pick? With the other Kapoors - Mr Anil Kapoor and his family. We are in talks for a second season and hopefully, will get to announce something soon. Also Read: Exclusive:Tarun Mansukhani on Unbreakable Bond With Karan Johar & Priyanka Chopra’s Desi Girl Legacy。
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